Saturday, August 4, 2012

Why Battleship Movie Didn’t Make it to the Box Office



Hasbro once again attempted to cash in on its toys since its mega box office hits took to the cinemas, particularly the Transformers and G.I. Joe franchises. Unfortunately, they hit rock bottom this time around with their latest movie flick Battleship. They should still be fortunate with the billions they’ve made with the Transformers Trilogy, but you can’t expect everyone to be interested in big budget movies nowadays, I mean Battleship after all is just a spin-off of Roland Emmerich’s Independence Day and Battle Los Angeles.



The plot of the story is nothing new and it’s always about sending the wrong message to the wrong people or aliens, who happens to be inherently hostile towards humans. But this time it wasn’t the US Airforce or the Army that responded to this alien threat but the US Navy and leading the pack of the Navy roughnecks is Lieutenant Alex Hopper (Taylor Kitsch). Kitsch has had a major bad movie karma lately; he’s been in X-Men Origins: Wolverine, John Carter and now Battleship, all of which has grossed to no more than 50% of its original budget. That’s bad news for an actor who has been given a big break, but who knows, maybe this year is not just Kitsch’s year.



The movie cost $209 million to produce, I’m feeling a little nostalgic to Warner Bros.’ Superman Returns, which didn’t fair in the box office also; while they hired Peter Berg to direct the film, he is known for films like Collateral, Smokin’ Aces, The Kingdom and famous TV series – Alias. He’s a good director though but I guess the movie came out too early and people weren’t sober over The Avengers phenomenon. Overall some parts of the CGI special effects looked cartoony and incoherent with how real world physics react if something fell or exploded (but just the minor scenes, like the freeway for instance); the rest feels like you’ll think that Optimus Prime is going to show up somewhere.



The box office record of Battleship is $301,454,710 for both domestic and international sales and with this performance you can rest assured that Universal will keep this one on the shelf for maybe 10 or 20 years or maybe never remake it, who knows? The movie studio apparently did not earn enough to cover for the expenses they put out to make this film, and I’m sure Hasbro too; so no Battleship sequels. You’ll just have to wait for G.I. Joe: Retaliation and the next Transformers movie that Michael Bay promised. Still the movie is good to watch in the weekends with friends, if you have nothing to do and just hanging around for some chat and a beer or soda. Watch it streaming online or wait for the DVD to come out!

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